She was recruited by Sapient as a Creative Lead in 1999 and later moved to the UK to work for top Direct and Digital Marketing agency, EHS Brann, now Euro RSCG – where she headed up the Digital Producer Group.
She later rejoined Sapient as Senior Project Manager and went on to a successful consulting career working for Modem Media, Grey Interactive, and AKQA as head of their Project Management team in the London office.
She returned to the states to head up OgilvyOne’s Producer and Studio development team before settling back into consulting. She’s since worked with Netflix in their Product Group, creating the processes and interactions to engage Product Managers, UX designers and UX engineers to do their best work. Most recently she provided product direction for liveBooks.com, a start up in San Francisco focused on providing rich media websites for creative professionals.
Jane’s is an agency veteran, confident yet still curious. Smart and collaborative, creatively resourceful, innovative and always gets the right job done well.
Outside of work, Jane is an avid photographer of signs around the city and a follower of the real estate market. She enjoys keeping up on future forecasting of the digital space, dabbles in interior design and all things aesthetic. An addicted Netflix and DVR fan, she enjoys hiking or biking and walking her dog Jasper.
Experience - Contract and On Staff
March 2011 - May 2011
Adobe Systems Inc | Senior Consultant, Optimization Manager
CMO-facing manager responsible for driving substantial measureable lift and ROI for SME and Start Ups using the tools in the Omniture Online Marketing Suite. Managed team of staff consultants, developers, and designers to execute Optimization Roadmap.
Mobile DJ | Product Marketing- Contract
Responsible for defining product value proposition, tactics and programs to identify and build relationship with users, vendors, and partners. Defined messaging of features and services, and strategic initiative advisement.
July 2010 – October 2010
Skyrockit | Senior Producer - Contract
Managed the client and project team to deliver Casting Call 2010 rich media campaign, sweepstakes, website, social media application, game and back end administrative system for The Gap.
July 2009 – April 2010
Livebooks | Senior Program/Product Manager
Responsible for balancing the needs of our end users, marketing, sales and support teams with the technology opportunities and systems constraints to strategically determine which features/functionality to deliver how, when and why. Authored product specifications, development plans, workload management, progress and status reviews, measurement and presenting to C–level Leadership Team.
October 2008- June 2009
Cahan and Associates | Interactive Account Director
Owner of branding and website projects including print, business system, web, intranet, and analytics, 3rd party vendor management. Required a deep understanding of the client’s business, customer interactions, brand, and ability to turn insights into actionable strategies.
April 2008 – September 2008
Netflix | Project Manager, Product Development Group- Contract
Completed consultancy project to create a work flow or process that enabled product managers and user experience designers to better deliver upon Netflix's strategy of innovative products, services and features across the web and other platforms.
June 2007 – September 2007
January 2007 – May 2007
January 2006 – December 2006
March 2000 – March 2001
August 2001 – August 2003
March 1999 – March 2000
Education Dual UK and USA Citizen
Adaptive Path | Marketing Manager - Contract
Created strategic marketing plan to recognize and build on the opportunities that expand Adaptive Path's thought-leadership in and beyond the user experience and design community, and their client and service footprint beyond web.
Ogilvy One | Director of Client Delivery, Partner
Responsible for the delivery of web direct marketing adn online advertising by the Producer and Studio group. As Partner, I worked in tandem with the Managing Director and other Senior Leadership teammates to shape vision of the office.
AKQA | Head of Project Management
Acted as the strategic interface between departments, delivering multiple creative projects and marketing programs valued at approx. £1M+ using matrix teams. I provided leadership and direction for 15+ project managers to develop the agency, its processes, procedures and methodology. Later as Account Director in San Francisco, I led the multi-tracked engagement to deliver Direct TV’s next generation viewing experience, including planning, strategic direction and management of the multi disciplinary team.
Sapient | Senior Creative Lead, Senior Project Manager
August 2003 – July 2005
Sapient | Marketing Manager
Clients include BP, Ikea, Barclays and more. Role included strategic implementation on intranet, cms, crms other technology solutions. As Marketing Manager, owned the UK Marketing plan including driving brand awareness and client loyalty.
EHSBrann, part of HAVAS | Director of Digital Project Management
Direct Marketing agency where clients included Barclays, Egg, Tesco, Mini and more.
Frog Design | Producer, Digital Studio
Producer during launch of digital studio.
San Francisco State University
Marketing/ Communication
University of London
Multimedia Studies Program Major
Contact: jane@janewestfall.com
415 632 9413